Basin Web Design — Fort Hood, Texas

Great craftsmen deserve to look as good online as their work does in real life.

Most tradesmen and builders have spent years earning a reputation. Their website just hasn't caught up. I fix that — with sites built around how serious buyers actually research before they ever make a call.

Start a conversation
What I've seen firsthand “

A brand that reflects the quality of the work changes who finds you — and who trusts you before you ever speak.

I.
Price resistance drops
When the site matches the quality of the work, buyers stop negotiating before they've seen the proposal.
II.
Lead quality improves
The right site attracts buyers who already respect what you do. The wrong ones quietly stop reaching out.
III.
Revenue follows
Better clients at better margins. For a custom builder, one additional serious conversation per year covers this investment many times over.
The Work

Built for craftsmen who've outgrown their online presence.

Every project starts with understanding the buyer, not the brief. What are they searching for? What makes them hesitate? What closes the gap between finding a business and trusting it enough to call?

Case Study — Airstream & RV Repair

American Vintage Trailers

A specialty Airstream and vintage trailer restoration shop in Gatesville, Texas. The work was exceptional. The clientele was whoever happened to be nearby or desperate enough to drive. The fix wasn't more visibility — it was precision. Airstream owners are a specific community with specific gathering places: the North Texas Airstream Community in Hillsboro, the enthusiast network around Austin and Dallas, pockets of owners who travel in the same circles and talk to each other. We built toward those buyers specifically. The phone calls that followed weren't random — they were exactly who we were looking for.

View the live site
Google Maps ranking grid — before and after, 9,000 sq km Texas service area
Service area
5,400 sq mi
Competitors in area
400+
Now in top 3 across
>50% of that area
Not found in top 20 results
Ranked 4–10
Ranked in top 3 — Google local pack

In Development — Custom Home Builder

Georgetown, Texas

A master builder with 20 years of experience, 849 Google reviews, and a 4.9-star rating — who dominates Georgetown but is effectively invisible to the buyers spending the most money. Cedar Park. Round Rock. The Austin suburbs where households spending $1M+ on a custom home are actively looking for exactly what he builds. His Google Business Profile gets him found locally. His website is what a serious buyer from Westlake or Steiner Ranch opens after they find him — and right now it doesn't close the gap. This concept was built to change who finds him, and what they decide when they do.

Project in development.
Details available upon request.

Pages built
36
Project showcases
7
Google reviews
849 @ 4.9★
What I Build

Not templates. Sites built around how your buyer thinks.

Every page on a well-built site answers a specific question a serious buyer is already googling before they ever contact a craftsman. That's the gap most builder websites leave open.

01.

Custom Website Design

Built from scratch around your specific buyer, your specific market, and the questions they're asking before they call. No templates. No guesswork.

02.

Local SEO & Location Pages

Structured to expand your search footprint across every community you serve — not just your home market. Built to rank, not just to exist.

03.

Buyer Trust Architecture

Process pages, warranty pages, project showcases, testimonials — the full picture a serious buyer needs before they feel safe enough to make that first call.

04.

Complete Handoff

Hosting setup, domain migration, technical configuration. Your time investment is one review conversation. Everything else is handled completely.

Steve Gilson, Basin Web Design
Steve
Gilson
Founder, Basin Web Design
About

I've spent 25 years in the Army and I still serve today. I build websites on the side for businesses whose work I genuinely respect — which means I'm selective about who I work with.

I got into this working on my dad's business — an Airstream and vintage trailer restoration shop in Central Texas. I spent a year on his brand. I watched what happened when the outside finally matched the quality of what was happening inside the shop.

Price resistance went down. Lead quality went up. The clients who were never a good fit stopped calling. Revenue followed. Not because of a magic formula — because the right buyers finally recognized what they were looking at before they ever picked up the phone.

That's what a well-built site does when it's built around the right buyer. That's what I build.

Get in Touch

If the gap is worth closing, let's talk.

I work with a small number of clients at a time. If your work is stronger than your online presence communicates, that's the conversation I'm interested in having.

A note on how I work

I don't take on projects for businesses I don't respect. If I've reached out to you directly, it's because I looked at your work and thought it deserved better than what your current site communicates. If you found me here, the same standard applies — I'll tell you honestly if I think I can help, and I'll tell you honestly if I don't think I'm the right fit.