3 Reasons to Use Guest Posting in Your Link Building Strategies
Guest posting or guest blogging is simply the act of giving content for free to another individual or organization’s blog or website. This strategy is also sometimes referred to as guest posting. In guest posting, the individual acts as a guest writer or contributor and posts content on another website or blog that does not belong to him or her. The individual gives information to the website in hopes of helping that website to gain more traffic or readership and/or to help that particular website or blog to build a following among its readership.
In this article, we will discuss eight steps you should take to implement a guest posting strategy in your online business. We suggest eight steps to help you increase your social media backlinks. These eight steps focus on:
Guest blogging can help you build a following in the form of social media backlinks. Most blogging blogs allow comments. If your guest post makes it onto one of these blogs, it can generate a lot of social media traffic back to you. You should try to guest blog on blogs that are similar to yours. This will help build a network of like-minded bloggers.
You must do the proper keyword research to ensure that your guest posting gets approved by the target site. For example, if the target site is a medical website, you must make sure that your guest posting about heart disease receives a very high rank with Google. Your target site should be able to tell Google what keyword you are targeting. This means you will need to do some keyword research before you approach the publisher.
The second step to successful guest posting is creating quality content. This content should be valuable and relevant to the guest post. The content needs to be keyword rich so that it receives a high ranking with Google and other search engines. Your guest post should not simply contain a link to your own site; rather, it should provide useful information to the readers as well. Quality content will increase your SEO ranking.
The third step to successful guest posting is to build relationships with the publishers you choose. You must not only respect the publisher’s independence but also their business objectives. When you have worked with a certain publisher for a long time, your relationships may be more open. Your audience may trust you more and they may feel comfortable sending you links from time to time.
Finally, make sure you are promoting your guest posts through article marketing. Article marketing will expose your guest posts to the target audience you want. The publisher may have specific guidelines on how guest posting should be handled but as long as you follow their guidelines, you will have a lot of success with guest blogging.
By following these steps, you will build a good relationship with your publisher, increase your SEO ranking, create useful content, create a sense of community, and promote your guest posting on your blog and on your website. If you want to ensure that you will continue to receive traffic, post often and be sure to keep your audience involved. If you are not receiving traffic or if you are seeing a decline in audience, you should re-think your guest blogging strategy. It may not be working as well as you think.
As you work on your online marketing campaign, you will come across many SEO strategies that can help you optimize your sites. One of these strategies is using guest posting on blogs that already attract organic SEO traffic. Guest blogging will add to the organic SEO strategy and it will also provide additional content for your website.
The guest post can link back to your other pages and blogs. You should find guest posting on blogs that are not high ranked very beneficial. If you are looking for organic SEO results, avoid guest posting on high-ranking blogs, especially if there are a lot of blogs within that rank. If you have been invited to guest post on a high-ranking blog, politely decline. Explain politely that you have read the post and that you do not agree with its stance on certain issues.
The last of the SEO reasons to guest post is that you can add valuable content to another website. When you can insert a new post on another website, this can provide backlinks to your site. It may be more difficult to add a new post to a blog that already has a high ranking, but you can try. Make sure that you are adding value to the other website and not just spamming it to get links. Your guest posting should be an insightful contribution to the other website’s content and not just another link building exercise.