If you want to grow your cosmetic surgery practice, the best way to get more referrals is by cultivating strong relationships with your existing patients. A loyal patient will jump at the opportunity to refer you to friends and family when the topic of aesthetic enhancements comes up. They will often have a pen and paper handy and will gladly share their name and contact information. A few email reminders per month will keep your practice at the forefront of your patients’ minds for the next time they need cosmetic surgery.
Plastic surgery is risky, but choosing an experienced plastic surgeon can lessen the impact of complications and minimize the risks of surgery. Find out how many years the surgeon has been practicing, how many procedures they’ve performed, and their complication rates. Make sure you see before and after pictures of their work before you choose a surgeon. If you’re not sure how to find an experienced surgeon, you can ask your primary care provider for a referral to a cosmetic surgeon.
Getting referrals from friends and family can also be a good way to build a better reputation. Patients can recommend doctors they trust and have a great experience. Many plastic surgeons offer a referral bonus for referring patients, and you can get up to $500 if your friends and family know about them. Remember, though, that referral credits can only be used for the surgeon’s fee. And if you’ve had previous surgeries, your referrals can’t apply for those.