Jason Thompson

Marketing Your Specialist Medical Practice

Marketing Your Specialist Medical Practice Marketing your specialist medical practice is essential to attract new patients and maintain current patients. Your website must convey a consistent tone that matches your medical specialty. Include a website contact form and an email address that is HIPAA compliant. If possible, host a free webinar to highlight educational content …

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How to Get More Surgical Referrals

How to Get More Surgical Referrals Male surgeons are more likely to get surgical referrals than their female counterparts. These disparities could not be explained by differences in experience, availability, or patient characteristics. The study authors suggested systemic strategies to reduce gender bias in medical referrals, such as single-entry referral models. They also recommend that …

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