4 On-Page SEO Factors That Will Matter Most
On-page SEO refers to the on-page, or visible content on a website. Search engine optimization is the procedure of increasing the quantity and quality of site visitors to a particular website or even a web page in search engines like Google, Yahoo! and Bing. SEO aims at free on-page SEO and this is achieved by optimizing the HTML of a site as well as the content.
When it comes to on-page SEO and user experience, there are some important terms that need to be understood. These are title, headings, keywords, meta tags, content, and structural elements. These are all interrelated and understanding them can help you optimize your web pages better.
A. Title. Your website’s name is what customers will think of first, so make sure it’s memorable and relevant to your business. In most cases, the keyword density and general theme of the web pages should be kept in mind, but in some instances the on-page SEO requirements may call for different strategies.
B. Headings. One of the best practices in on-page SEO is to use headings accurately. These should be descriptive enough for the viewer to understand what each page of your website is about and what the purpose of each page is. If you want to optimize your web pages for the best search engine results, you have to make sure the heading is optimized with a keyword.
C. Meta Description. A Meta Description is a small piece of HTML text that appears at the very end of a Web page. This text describes your page content. Meta descriptions are best used with on-page seo efforts since they are actually part of the HTML code. This makes it easier for the search engine results pages to pick up on your on-page SEO efforts.
D. Backlinks. A lot of people are familiar with backlinks. However, not everyone is familiar with what exactly a backlink is or how it can help improve your site’s on-page and off-page search engine results. Basically, a backlink is a link that directs someone to another location. The content of the link is not important; what’s important is how many other sites the link points to. Using good keywords as anchor text to backlinks is also another on-page and off-page SEO practice that’s well worth considering.
E. Alt Text. Another on-page SEO technique that should definitely be on your list of web site SEO practices is making sure your website has good alt text. Good alt text is simply the textual portion of an image or hyperlink. It is used to describe the information about a particular item on your site. This makes sure your site speed is improved, your rank is elevated, and your traffic is retained.
F. Don’t Do it All Yourself. Search engines reward users for doing their homework. So when it comes to off-page and on-page SEO practices, don’t do everything yourself. Rather, use professional link building service companies and other reputable search engines to optimize your site for you.
G. Title Tags. What’s the title tag? It is the first thing that appears in Google when someone performs a search. As such, it is an important on-page SEO factor that must be taken seriously. If the title tag of a web page doesn’t directly follow the keyword or keyphrase that is being searched for, then the searcher might not be led to your page unless they’re very interested.
H. Keyword Optimization. The key to on-page SEO is the proper use of keywords that are searched for often. By optimizing your pages for popular keywords that are not too competitive, you will be able to improve your rank in major search engines such as Yahoo and Google.
I. Schema Markup Language. A. Google recommends using the Structured Data Language (also called SML) when designing and indexing a site’s meta tags and other important details. By using the proper format and SML structure, Google will understand what the page is about and rank it accordingly.
J. Make Sure Your Page Is Mobile-Friendly. Google has made it clear that they want web pages that are accessible to users of all mobile devices, but this does not mean that you should ignore the differences between different platforms. To make sure that your pages load quickly on different devices, and to make sure that your content is readable on mobile devices, you should consider using a mobile-friendly format like I Crawly for Google or MobileMark for Apple.