4 Strategies to Use in Home Builder Marketing
Home builders and home remodeling service providers are a critical piece of the home building industry and should be treated as such. Home builders are currently experiencing a growth spurt in sales, which makes them an ideal market for top brands and top selling products. Building and remodeling services, meanwhile, are experiencing a plunge in business due to the rising average cost of home construction and rising consumer concerns over home building safety. Here have 20 top home builder marketing tips you can implement right now to help you succeed in the home building industry today:
Use Google+ Business Pages for Your Business: As you likely already know, Google+ Business Pages are the latest social media innovation that enables you to create a great home builder marketing campaign through your existing Google+ account. You can also use this new feature to extend your current SEO (search engine optimization) strategies by creating a great home builder website around Google+ pages. With this new feature, you will be able to share posts from your Google+ business page with all of your social media accounts. This will allow your fans and followers to get the latest updates on what is happening at your home builder’s website and what projects you are currently working on. Just make sure you give them a link to your Google+ page within each post!
Build a Network Using Review Sites Like Yelp: Yelp is a great home builder marketing tool because it allows you to connect directly with local consumers instead of having to rely on search engine optimization techniques. When you create a Yelp account, you are given the opportunity to add your home builder website URL, as well as your blog URL. Now, when people use the popular review site to rate your restaurant or take a vacation to your cabin in the woods, your link and URL will appear right there for those who are searching by those terms. Add your link to reviews on local travel publications, online food reviewers, and other venues so that anyone looking for home builder information can find you.
Partner With Social Media Accounts Like Facebook and Twitter: You’ve probably heard the rumors about Google and Facebook buying up a whole bunch of start-up websites that focus on home builders. While this may indeed be possible, it is still unlikely that these two giant companies will start promoting your business through a website or blog. Instead, they will likely promote your home builder pages through their existing social media accounts and websites. You can leverage your social media presence through these two powerful platforms, and drive a ton of targeted traffic to your home builder’s website.
Build Websites For Search Engines: There are dozens of free or low-cost ways to build home builder websites. Most of these methods require little more than using a template and putting together a few pages of content. However, if you want to make your marketing campaign more effective, then these methods may be a good place to start.
Use Search Engine Optimization to Promote Your Website’s: One of the best home builder marketing strategies is to use search engine optimization to boost the visibility of your website. As long as you properly incorporate keywords into your content and have them appear often enough on the various elements of your website, you should do well in the SERPs. If you want to optimize your pages for the major search engines, there are several excellent programs out there that can do this for you at a very affordable price.
Drive Traffic to Your Website: The final component of this home builder marketing strategy is to drive targeted traffic to your site. It doesn’t matter how great your home builder marketing strategy is if no one knows you exist! One of the easiest ways to get your website seen by the target audience is to use Facebook and Twitter to promote your website. If you are already a part of one or more of these social networks, then you have a leg up on your competitors because most people have already given up their free accounts to become members of these networks. If not, then it will be difficult to attract new customers.
Email Marketing is a Great Home Builder Strategy: If traditional marketing isn’t really available to you because of your current work schedule, then email marketing may be an option for you. It can be easy to set up your email marketing campaign, once you have all of your business contacts and customers available home builder related. If you aren’t familiar with this type of email marketing, it can be a simple way to make a little extra money at home.