Digital marketing is the segment of advertising which uses modern web and digital technology like mobile phones, personal computers and other digital devices and platforms to advertise goods and services. It reaches the consumer by presenting information, content and media in unique ways to target specific audiences. This segment of advertising is increasingly being adopted by business owners as an important part of their overall advertising strategy. With its ability to reach people instantly, digital marketing helps businesses respond to customer demands. By changing the way consumers think about their daily needs, it has become one of the most influential marketing tools today.
There are many digital channels and technologies that are used for digital marketing campaigns. Some of the popular platforms include apps, social networks, email campaigns, search engine marketing campaigns, viral marketing campaigns and web 2.0 strategies. Below we discuss in details about some of these platforms:
Apps: In this modern day marketing method, digital marketing companies use apps to provide customers with multiple services like shopping, weather and news updates. These apps can also provide customers with relevant information and can be accessed from any device, which includes mobile devices. Apart from providing a platform for advertising, apps can also help to collect user data and generate reports that can be used for research purposes.
Social Media: In the past few years, social media have gained a lot of importance when it comes to digital marketing. Users interact with each other through various channels such as Facebook, Twitter, Google+ and Pinterest. By offering user’s unique experience and interests, companies can create vibrant digital marketing campaigns. These channels influence the brand’s reputation and they help to build trust among users. To ensure quick and effective results, companies need to take time in understanding the channels, which will work best for their campaign.
Content Marketing: Content marketing is about creating informative content that helps consumers make an informed decision. It is one of the most powerful tools that organizations can use in digital marketing. This content can be created using the platforms such as YouTube, LinkedIn, Facebook, Twitter and Pinterest. Content platforms offer immediate feedback and users share their experiences on the platform to encourage more conversations. The advantage of content marketing over other social media platform is that it is easy to measure results, which makes it a better option for marketers.
Organic Search Engine Optimization: Organic search engine optimization (SEO) aims at improving the rankings of websites in SERPs (search engines result pages). The major goal of organic search engine optimization is to make sure that websites are included in SERPs without paying for paid listings. The advantage of organic search engine optimization is that it is less costly than paid listings and it has a long term impact on the websites. Companies can utilize digital channels for better organic search engine optimization results.
Mobile Apps: Digital marketing through mobile apps is gaining popularity. It is mainly used to advertise promoted products or services, as well as featuring news stories and celebrity updates. Companies adopting mobile apps for marketing campaigns can reach target audiences more conveniently. Apart from being more convenient, apps also provide more functionality and an enhanced user experience, which make them popular among users.
Email Marketing: Email marketing is one of the most effective ways to reach prospects and increase customer conversions. Email marketing campaigns to help companies build relationships with customers and generate sales leads. In an email marketing campaign, a company sends short email promotions, product updates and promotional offers to its customers. Digital channels have proven to be quite beneficial when it comes to email marketing campaigns, but to create more conversions, companies should invest on quality digital marketing campaigns.