Marketing your construction company is vital to sustained commercial success and long term success. Start with the following eleven construction marketing tips. They’re solid, effective, free construction marketing tips that will go a long way towards improving your company’s ability to attract new clients and increasing company growth. By taking the time to implement these ideas, you will be well on your way to building a successful website. And by doing so, you’ll also be well on your way to growing your profits and expanding your business.
First, remember that word of mouth, e-mails, and social media are vital components of construction marketing. It’s amazing what a simple Facebook or Twitter update can do for a business. In fact, social media has actually been proven to aid in generating new clients and providing current ones with more information. So, be sure to incorporate these elements of construction marketing into your business plan. Use your social media profiles, your company’s Facebook page, and any other tools that you have at your disposal to let people know about your construction company.
Second, be sure to stay on top of industry trends. Technology moves at an alarming pace. As construction companies continue to grow and expand, they will need to stay on top of all of the emerging trends to be successful. Take a look at what’s hot and what’s not through a Google Trends check. As you learn more about construction marketing trends, be sure to keep your company’s blog on hand. You can always update your site and add helpful tips, links, and information.
Third, use the power of local SEO to market your construction business online. There are many local search optimization resources available, whether you hire someone to do it or not. But having a presence in your local community is going to ensure success. Use Google Maps to find businesses in your area, post local news on your company Facebook page, and create local SEO content. Your local SEO strategy can include everything from press releases to flyers to website pages. When you combine your company’s efforts with local SEO, you’ll find that construction marketing online is much easier than ever.
Fourth, consider investing in a mobile application. As your construction industry continues to expand, you’re going to see that your business continues to grow as well. By offering customers the ability to search for jobs and contact your company, you can take your company to the next level. Invest in an iPhone or Android application and distribute it to your clients. These applications will connect your company to your prospects, giving you the opportunity to build a clientele that will lead to more construction projects.
Fifth, use guerrilla marketing strategies to get the word out about your construction marketing services. By taking the chance to meet new people and engage in co-marketing campaigns with them, you can gain a new stream of potential clients. Co-marketing campaigns can be the best way to introduce your construction marketing services to new clients and help them familiarize themselves with your company and all that it offers.
Sixth, develop a relationship with local business owners. Contact business owners in your area through your construction company and ask to host fundraisers or other events. Invite them to your construction company events and offer to do what they need to do to promote your construction company and gain exposure for your construction marketing firm. Not only will this help you gain new clients, but it may also help gain referrals from business owners who may already be aware of your construction marketing services.
Seventh, use social media platforms to your advantage. Utilize Facebook, Twitter, LinkedIn, and Pinterest to not only promote your construction company but also your company as a whole. These social media platforms offer a great way to attract clients from around the world, create a buzz about your company, and introduce new clients to current ones. Use these social media platforms as not only a way to gain new clients but also a way to introduce what your construction marketing firm has to offer to your target audience. As well, by adding photos, videos, and information to your website or social media pages, you can provide a more engaging way for potential clients and others to learn more about your construction company and what it can do for them.