An Insight Into the Digital Marketing Process
Digital marketing is part of conventional marketing which uses conventional media and technologies like television, radio and other similar digital media and online technologies like mobile phones, desktop computers and other electronic devices. These digital devices are used to reach clients and potential clients. These clients are mostly the customers who are searching for services or products over the World Wide Web. A company’s website is the main platform through which it promotes its products and services to these potential clients. So in order to reach out to a large section of audience you can consider using digital marketing.
The digital channels of marketing have gained a lot of popularity in recent years because they are effective and efficient. Digital channels are also more time efficient and inexpensive compared to other traditional modes of advertising. This form of digital marketing is commonly known as Content Network or Content Marketing. The following are some of the digital channels that are commonly used by the digital marketing teams of the companies.
The web video is one of the methods of digital marketing platforms. They provide the customers with the ability to watch the product or service being advertised at the same time that they are able to listen to it. Many of the companies have invested in creating impressive videos which provide the viewer an insight of what the company has to offer. The videos are then posted on the various websites and social networking sites so that the targeted audience can be reached.
Another digital marketing channel is the social media. Most of the companies have an account on the popular social media platforms like Facebook and Twitter. These platforms provide them the opportunity to interact with their customers and to drive traffic to their websites. They are able to share useful information about their products and their services with the help of video content sharing applications on the social media platforms.
YouTube is another social media outlet which has a lot of potential as a digital marketing channel. It is used by millions of people every day to search for the latest news, videos and more. Thus, it is one of the most visited websites in the world. This makes it one of the ideal destinations to build brand awareness for any product.
Influencer Marketing: There are various digital marketing strategies that employ the use of the influencers or the social media personalities to market the products and services of the company. Many of these celebrities have millions of fans on the platforms so it becomes easy for the brands to reach out to the audience through this medium. They upload their videos on the YouTube channels and simultaneously they tweet about the same. The same content is mentioned along with a link to the respective page on the company’s official website. This helps them gain more fans and followers and drive more traffic to their website.
Social Media Coaching: Experts believe that there is no substitute to the digital marketing platform when it comes to engaging with the target audience. It has all the elements including the voice of the brand, content and tagging options which are very effective. The social media coaches usually help the brands to optimize their profile on these platforms in order to reach out to the right audience. It helps them to provide useful content which the audience is looking for. This in turn, drives the right traffic and leads to better conversions.
In essence, digital marketing efforts must be more than just sending text messages and posting blog contents. These efforts must also encompass search engine marketing and search engine optimization to boost the visibility of the website on the leading search engines like Google, Yahoo and Bing. The experts often advice the companies to go in for a combination of all the digital marketing channels for best results. Ideally, the brands should opt for the highest converting channels to ensure growth and success in the market. In addition to this, they should make sure that the content marketing and influencer marketing work hand in order to drive a significant volume of traffic to the website.