Jason Thompson

Digital Marketing is the Future of Traditional Marketing

Digital marketing is perhaps the most significant part of traditional marketing, since it uses electronic and internet-based digital media and systems like smartphones, desktop computers and mobile phones to promote various products and services. It is used to increase brand awareness, drive traffic to a website, and create a good first impression for the end-user. …

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Using Social Media Marketing To Your Advantage

Using Social Media Marketing To Your Advantage Social media marketing refers to the use of various social media platforms and sites to advertise a product or a service. Though the terms electronic marketing and e-marketing are still predominant in academia, social marketing has become increasingly popular for both researchers and practitioners alike. However, it should …

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