Building Backlinks To Your Site: What Social Media Is And Why It’s Important
If you’ve ever gotten a question in your head about backlinks, then you’ve probably been confused by the term “backlink.” To put it simply, a backlink is simply a link to any web page on the Internet. A backlink can be from another site to that particular web page. A web page can be an article, a video, a blog, or anything else on the Internet. Backlinks are links that lead back from a specific site to another. So a backlink is simply a way for another site to find your website.
It’s important to understand the whole idea of backlinks before we go into the details of how to build them. In order to understand how to check backlinks, it helps to know how they work. When someone visits your website or blog, they come to do some business, and when they’re done shopping, they click on one of the links that you’ve placed on your site (this is called a “backlink”). The backlinks you create help your site rise to the top of search results for related search terms. A good backlink, therefore, is a good thing.
Now that you know what backlinks are, let’s talk about how you get them. Backlinks are actually links from web pages that have relevant content to yours. For example, if you own a blog about cooking, you can place a link to your blog on another blog that has a good amount of content about food. Those web pages will “link” to your blog and, when people read your cooking post on that blog, they’ll also read your link on the other site. That’s how backlinks are formed. They are created equal.
Backlinks can either be natural – that is, they were created by a user – or unnatural – that is, they are artificially created in order to boost a particular website’s ranking. Natural backlinks, as you may not know, are the ones that appear when readers read other people’s articles, blog posts, news stories, press releases, and other sources of information. These are backlinks that were actually “picked up” by Googlebot during its algorithms scan. This is how Google works.
Artificial backlinks, on the other hand, are the ones that appear when the SEO algorithm detects certain phrases or keywords that it deems to be worthy of an SEO rich index. Such phrases and keywords can include backlinks to other websites with similar content. Such backlinks, when detected by Google’s Search Engine Optimization (SEO) program, are the top links on the Internet that the search engines deem to be worthy of more SEO juice (money).
The most important thing you need to remember about backlinks is that they are not necessarily created equal. Of course, some are more valuable than others, but even the “least valuable” links can help drive organic traffic to your site, as long as they follow some basic rules of attraction. For instance, you won’t want to link to a sports news website if you’re a fan of football, will you? Likewise, you won’t want to link to just any dating site; those sites don’t usually attract readers. So your backlinks needs to have a relevancy to the content of your webpage – relevant keywords in the title, the article body and, of course, the URL.
Now, let’s take a look at the organic traffic report from Google, since this is where you can really see the value of your backlinks. If your backlinks are coming from natural sources – such as from a news page, a personal site, or an official press release from a government agency – then you should receive credit for them. Google gives credit to sites whose organic traffic comes largely from external sources – traffic that isn’t driven by AdSense or Pay Per Click advertising. Sites that are linked from the “Google Results Center” usually receive extra credit for natural linking, too, but you need to make sure that the third-party backlink checker you use has been updated to take these into account.
As you can see, there is still a lot to learn about link building and you’ll probably need another website or two to learn how to create quality backlinks. But with all the free resources available, it shouldn’t be hard to get started with it. And even if you haven’t learned how to use backlinks effectively yet, you should definitely consider learning more about social media marketing and incorporate it into your SEO strategy for the sake of your business’s success.