It is not uncommon for doctors who are just getting started in their own practices to ask their friends and relatives what they think they should do to grow their cosmetic practice. Many times these friends and relatives have a long standing medical practice and are often quite successful with their business endeavors. By listening to what they have to say, you can gain insight into what you should be focusing on when it comes to growing your practice.
In the past few years, social media has become a huge part of how we communicate with one another. This is particularly true when it comes to using the internet to promote and market one’s business. You should consider creating a social media presence that combines traditional internet marketing strategies with social marketing. The beauty of this strategy is that it allows you to connect with patients in an online community which often includes their friends and family members.
Traditional medical marketing strategies include advertising through newspapers, television and radio stations, billboards and even billboards online. These types of traditional marketing tools are great for generating a lot of customer traffic to your website. However, they are completely ineffective when trying to grow your practice since most patients will not see your advertisements or be aware of them.
Social media has changed the face of traditional marketing strategies. Social media is one of the fastest growing platforms for consumer information and interaction. As a result, patients are able to research and compare various medical services and products to find the best provider that offers the best solution to their cosmetic dentistry needs. Patients looking for affordable cosmetic services are also drawn to websites run by dentists with large social networking footprints. The bottom line is that you want to reach as many potential patients as possible with your practice.
You should also be aware of the importance of patient referrals. Once you have developed a strong reputation and established a level of trust with your patients, they can provide tremendous support for your practice. If you do not maintain a strong relationship with your patients, they may look elsewhere for a cosmetic dentistry provider. You must build a strong reputation within the dental community and gain the trust and confidence of your patients if you want your practice to be successful.
Your social media efforts should include offering rewards to those customers who refer new patients to your office. This rewards system can be in the form of a discount or free service or gift certificate. If you offer these types of rewards, it will encourage your current patients to refer business to your practice. In turn, these referrals will generate increased business and increase your overall revenue.
A growing trend with cosmetic dentistry practices is to offer a kiss rewards club to loyal customers. Many patients are willing to join this club in order to receive special benefits or discounts at the dentist’s office. Some cosmetic dentists have even started offering monthly membership clubs that include a free visit after making a specific number of appointments. Patients love the fact that they can get the same great service they receive at a discount and the discounts are given without having to make an initial commitment.
These are just a few examples of ways you can grow cosmetic practices. If you are a dentist with several offices, consider creating a website, Facebook page, and Twitter account for your practice. There are many other social media marketing tools available to cosmetic practices of all sizes. Use them to build relationships with your patients and clients and you will see an increase in patient referrals, more business, and even more money in your pocket.