The “ranking on Google” phenomenon is something that has become a part of the online landscape over the past several years. In fact, ranking on Google itself is a little slice of Internet magic. Basically, a ranking is simply a relationship between an array of different items including, in this case, “rated higher than”, “rated lower than”, and “rated the same as” the next item. You might have heard of search engine optimization (SEO) and link building. Basically, SEO involves using sites that are related in some way to yours and your site in order to rank high in the search results. Link building entails building in other sites so that when people click on them and are taken to your site, you get credit for the link.
The “ranking on Google” phenomenon is the culmination of many years of research and the application of numerous methods. A few of the more prominent SEO methods include: Inserting Meta Tags (more on that later), Anchor Text Links, keyword stuffing, directory listings, site maps and on page optimization. All of these methods help drive organic traffic to your website while ensuring that when people do make a click, they land on the right pages. This is called “Search Engine Optimization (SEO)”. If you are wondering what SEO is, here’s a good explanation:
In order to rank on Google, you have to understand how Google works. Essentially, search engines look for organic search results and rank web pages according to their relevance to the search query. So, if you want people to find your site (this is where SEO comes in), you need to provide relevant content that is fresh, informative and shows a link to your site. This is called “search engine optimisation”. If the content on your web page doesn’t provide valuable information that visitors are seeking, then it won’t rank well.
To get to the top of the rankings, you have to use relevant keywords in your content. One of the best SEO strategies out there is to use a free keyword tool like Google’s free keyword tool. A free keyword tool allows you to enter in some targeted words and it will generate a list of relevant results based on the strength of each of your chosen keywords.
So how do you know if your website content is powerful enough to rank on Google? It all comes down to the ranking algorithms. The ranking algorithms used by Google are based on several factors including the quality of the website content, website architecture and user activity. Basically, if you want your website to rank well on Google, all you need to do is improve your ranking on the keywords related to your niche.
Now that you know what ranking factors are, how do you find them? One way is to look at the quality of your inbound links. Inbound links are incoming links that point to your site from another source. These can come from anywhere – blogs, article directories, forums, and more. A good quality inbound link from a relevant authority will be very valuable and will definitely increase your ranking on Google.
Another ranking factor that you should pay attention to is keyword density. Most successful sites employ a certain amount of keywords on their pages. Usually a minimum of 1% of keywords are used. Keyword density is also a very important SEO factor because it determines how natural your site appears in a search engine’s organic search results.
Finally, let’s talk about how to optimize your website for Google. If your website rank is already high (and this is usually the case if you maximize your keyword density campaign), then the last thing you need to do is to try to boost it. You don’t have to rewrite your entire site or add a whole new design. All you have to do is to make sure you put fresh, relevant, targeted keywords on your pages. These keywords will get you lots of new clicks, and if you have a high ranking on Google, you’ll naturally benefit from those clicks as well.