I Need More Patients! How Can I Motivate My Current Patients to Come Back For More?
It used to be that I needed more patients to feel comfortable in my office. I had enough patients to keep me very busy. If I was not meeting enough patients, I would find time to run errands or do research on another aspect of my practice. I would get very little time to spend with my patients, unless they were particularly nice ones. This was a very hectic way of operating.
I am now starting to experience more clients who show up for their appointment ready to discuss whatever it is they have to say. I am able to do the things that I once couldn’t do, and that is a real relief. I no longer worry about how many patients I can manage at one time. Now, I can spend more time with my patients, and this has really turned my practice around. I am being able to help more people, but I am also starting to feel a lot more rested as well.
When I started my practice, I didn’t really understand the concept of patient recall. I just knew that I always had to make sure I could remember to take care of my patients, even if I was away from them. I always felt as though I needed to make sure I could recall my appointments, or at least make good copies of them. I thought that this would actually bring me closer to my patients, as I would be able to feel their emotions better. In short, patient recall and engagement went hand-in-hand.
With the advent of I Medical Office Rejuvenation, I began to really understand how important it is to engage my patients more. I took a poll of all the staff and asked what the biggest problem they had with their practice was. The answers varied greatly, but the number one complaint was that patients weren’t reactive when they needed help. I decided that I needed to do some research on the subject, and that is when I learned about the basics of dental clinic etiquette.
Engaging patients is a bit different than just recalling appointments. Patients need to be made aware of the importance of taking care of themselves. Dentists should not be too intimidating or forceful; this will create resistance. The best way to get your patients to feel important is to make them feel like family. I started by letting patients know that I enjoyed working with them and that I wanted to keep my office warm and inviting. I explained that we had a great practice team, and that I wanted to cultivate a loyal following.
After I had put in place a friendly environment, I moved on to talking to patients about dentistry in general. I asked them how they could improve their skills and knowledge. I shared with them the basics of patient recall and retention. This is important as it will enable you to make better decisions with your patients. I then shared with them the importance of having a good recall system in place.
A patient recall system includes everything from proper forms to patient education. Patients need to know who to contact if they have any questions. I also shared the importance of maintaining a positive dental image. I felt that I had gone over this enough during my introduction and continued through my discussion of recall and patient retention.
There are many things to remember when trying to get more patients to engage with you and keep coming back for your services. My next article will discuss an important part of doing business – aesthetic design. I will share the secrets to keeping current patients coming back for more. In the meantime, I hope you will please consider this and think on it.