There are numerous ways for advertising a medical practice, which include search engine optimization, social networking, advertisements in newspapers, television, radio, and more. To make it simpler, we spoke with the local experts to discover the 34 top advertising tips for medical marketing. Each of these offers you with an individualized approach or opinion. We’ve listed them here:
Yellow Pages & SEO. One of the most effective methods of advertising is through the use of the yellow pages and search engine optimization. This includes the placement of listings within the yellow pages and the creation of content to be used on the search engines. Both of these will give you visibility for your medical practice and increase your web traffic.
Digital Advertising. With the development of new social platforms such as Facebook and Google+, it’s important to utilize all of your social marketing resources to market your medical marketing efforts. Examples of social networks include Twitter and Google+. Digital advertising will include advertising on Facebook and Google AdWords.
Ads in newspapers and on TV. Newsletters and radio advertising are other options for digital advertising. These can reach a targeted audience. These platforms give you the opportunity to reach a specific group of people and gain access to their interests and needs. This type of advertising gives you a higher return on investment than other forms. This is especially true when it comes to high revenue procedures.
SEO/Mediation. Another strategy for advertising medical marketing is via the development of internal-style web content. The goal of this strategy is to create content that will inform and engage current and potential patients. There are a variety of different elements that practitioners can add to their content to target key terms, as well as the overall theme of the practice. SEO and mediation strategies can help practitioners to connect with both current patients as well as physicians who are just starting practices.
Local SEO. The development of local SEO can help you connect with more patients. A variety of things can be done to enhance your local SEO strategy. Some doctors may choose to join local social networking websites, create local groups or write blog posts about their practice. Writing blog posts allow doctors to share information about their practice and connect with their patients.
Business Listings. The development of business listings is essential for medical marketing success. One of the most common mistakes made by medical marketing practitioners is not making sure that their listings include contact information. Not only do doctors want to develop new patients, but they want to keep existing patients aware of their location. Many practitioners fail to list their contact information on patient profiles, which leads patients to search for additional information on the physician.
Google Places and Facebook Connectivity. Both Google Places and Facebook have become powerful marketing tools for health care providers. In particular, Google Places serves as a central location for local searches across the country. On the other hand, Facebook has become the largest social network in the world, which allows practitioners to connect with their clients on a more personal level.
Medical Marketing. As mentioned previously, marketing is crucial to the success of any medical practice. While some doctors rely on traditional marketing tools such as the use of flyers, brochures and business cards, other medical marketing techniques are rapidly becoming outdated due to the recent developments in technology.
Video Content. Another element of medical marketing that is often overlooked is the way in which patients are exposed to the content of the practice. In an effort to attract new patients, many doctors create short videos that address the basics of their practice as well as what they can do for their patients. Many times, these videos are used as a means of building interest in clinics or medical practices by introducing the physicians to their patients and explaining why they would want to visit the medical facility. Because these videos have become such a successful marketing tool, many medical practitioners are opting to utilize video content for their websites as well as to create and upload YouTube SEO videos.
Video Content. One way that many physicians have found effective in using video content for medical marketing purposes is to create short two to three minute videos that address key issues or speak to the philosophy of the practice. As many practitioners already know, it is important to build interest in a practice before trying to sell patients on becoming a member or purchasing products and services offered by the clinic. Creating short videos that address important information while also remaining educational and entertaining helps to accomplish this task.
The above mentioned elements of medical marketing are just a few of the many tools available to the medical community in order to increase patient participation and revenue. While many physicians may feel overwhelmed by the number of different strategies that they must employ, the increased profitability of some practices is proof that the practice can thrive even under the most challenging conditions. Although the marketing techniques detailed above are only a few of the many medical marketing strategies that doctors can utilize, the most important thing that any physician can do is to always stay abreast of new trends. By staying informed of the latest trends, physicians can make wiser business decisions regarding patient demographics and can develop new, innovative ways to reach their patients. If physicians want to find a way to increase revenue without affecting patient safety, the marketing of medical information is an essential tool.