Medical marketing has been around for many years. But how do you make the most out of your marketing budget? There are so many ways for advertising a medical practice, which include search engine optimization, social networking, websites, blogs, and much more. To make it simpler, we spoke to the pros to get the best 34 tips for medical marketing. Each of them offers a slightly different approach or perspective.
Consult a Professional Services Specialist – Any healthcare advertising specialist will tell you that medical marketing requires a comprehensive approach. A professional services specialist knows that all advertising is part of a comprehensive campaign. They will not only help you design your campaigns and online advertising, but also help you reach new patients. Look for a provider who can help you save money and time. The healthcare advertising team should include writers, designers, Internet strategists, digital media specialists, and others.
Engage Local Social Media Presence – Many medical professionals are reluctant to engage in social media because it makes them appear unprofessional. However, this is an ineffective way to market your service. Instead, medical professionals should begin a social media campaign by engaging in local social media. For example, a dentist in my area, started a Facebook page within the network of her patients, updating friends of her newest services and special deals.
Look to Non-Profit Experts – Since traditional medical marketing strategies are expensive and take time to implement, there are plenty of non-profit organizations that are interested in your community. Non-profits can benefit from your advertising since their goal is to raise funds and improve healthcare. Consider contacting these groups to get started. Once you have chosen a few organizations, ask if they would be willing to promote your business for you at no cost.
Partner With Other Professionals – If you need help with your medical marketing strategy, consider partnering with other professionals in your field. Many professionals will help you create your campaign if they see that you are investing in quality advertising. It is best to partner with reputable organizations, as well as those that focus on patient care. Before you choose any specific partner, be sure to ask them for recommendations for the best practices.
Use Google AdWords and SEO – If you don’t have your own SEO content or landing pages for your services, both options are open for you. Google and other search engines offer great tools for online marketing. Google’s AdWords and SEO are especially useful if you want to be found on the first page of search results. Both methods are easy to implement and are available for a one-time fee.
Set Up A Blog Post – Every healthcare professional should have a blog post or two to distribute to their client base. The on-page seo strategy can drive more traffic to your website and the social media networks. Off-page SEO means optimizing your blog posts for Google and other search engines and optimizing the content for text links. Using analytics on your website can help you determine which blog posts draw the most traffic.
Combine Social Media And Analytics To Form Your Marketing Strategy A combination of social media and analytics can increase your online visibility and help form a medical marketing strategy tailored to your specific needs. Make sure that each strategy builds on the previous one and offers new and effective methods to connect with patients. By doing this, you not only increase your patient numbers, but also increase the likelihood that your patients will refer you to their friends and family. Remember to always update your patient database with new information, and be sure to collect names and other contact information for follow-up campaigns and future sales and service opportunities.