Being a successful physician and a successful business owner are two distinct things. Medical practice owners need more than just knowledge and education in order to manage the clinic. Deciding how to grow an new medical practice takes time and planning.
Before you are able to experiment with various growth strategies first, you must determine your objectives. Perhaps you’d like to extend your offerings to attract new patients for instance increasing your patient population by 20% in this year’s time, or boost the amount of money you earn? Knowing your objectives can aid you in creating a more efficient plan to increase the number of patients you see in the medical practices you run.
Remember that your practice’s specific growth path will be based on many variables, such as your area of expertise as well as the services you provide and the location you work and in the medical practices financing needs and your present patient population.
If you’re looking to grow your medical practice then we’ve got your back. These five suggestions will help you grow you practice to the next step.
1. Participate in the community
Participating in your local community can allow you to meet potential patients, and develop confidence with the patients who you provide care to.
Set up an information booth at your local farmers marketplace, charity event or a seasonal event, such as an annual summer picnic or Christmas concert. Along with handing out business cards as well as brochures detailing your private practice offerings you could offer free consultations to new patients or discounts on your first-time treatments.
It’s recommended that you contemplate ways to expand your medical practice through community outreach to provide assistance to your community in the form of pro free of charge. Contact local schools, universities or clubs as well as corporate offices to schedule the opportunity to attend a free workshop on a medical issue that your practice handles.
If you have an optometry clinic like this you can visit an office of a corporation and present an 20-minute talk on the importance of getting your eyes checked when often glued to a screen. Also, if you own an exercise program visit a few different teams of sports on the college level to provide suggestions for preventing or recuperating from injury.
At the conclusion of every session, make sure to answer any questions you may have and hand out business cards or brochures that are specifically tailored to the group you’re speaking to. It’s possible to offer a special sign-up discount for those in attendance to bring in new clients.
Giving your time and knowledge to the community will keep your name in the forefront of minds for any health concerns that may arise in the future or medical emergency situations.
2. Find the best staff
A solid team is the main driver for an effective medical practice. Employing a competent, caring personnel will not only help you keep current patients, but it will aid in growing the number of patients you see. It is possible that you will be understaffed at certain times, but in the ideal case hiring should occur prior to when you’re overwhelmed with patients that you’re compromising the quality of your services.
To ensure that you’re making the most of your hiring take a look at what you need to do to help your practice expand. Think about which aspects of your practice cause problems as well as which areas of your business would you like to grow. Make a list of the regular frustrations and problems will give you a clear idea of the kind of assistance you’ll need.
If, for instance, you’re spending half your day organizing and recording the patient’s information, think about hiring an office manager who will handle paperwork. Also, if you’re planning to expand your procedures or services, you should focus on hiring a physician assistant that can assist with consultations with patients and other procedures. The job you select for is contingent on how you wish to grow your practice, as well as the needs and goals of your practice however, a qualified hire should accomplish one of two things aid in operations or to improve the overall quality of care for patients.
In an interview process for hiring, be sure you thoroughly screen and interview candidates. It’s expensive to recruit and train an employee who is new to the company However, you can reduce expenses by making sure that the person you hire will provide value in the long-run.
3. Make sure you invest in a variety of marketing to complement the growth the medical practice by spreading word-of mouth
If you own an office for medical professionals it’s tempting to rely on word-of-mouth to expand your business. While referrals from patients are important, it’s crucial to schedule the time to engage in regular marketing while you think about how to expand the medical practice.
To devise a successful strategy for implementing a strategy that works, you must learn about your patients more thoroughly. Begin by identifying your ideal patients. Where are your patients located? What age are they? Do they regularly go to your clinic? Do they work, or care for their family members? What is their preferred way to spend their time? These questions can assist you in developing your marketing strategy to fit with the preferences and lifestyles of the customers you are serving.
For example, if most of your customers age between 60 or 70s, using mailers or phone calls could be a better marketing approach as opposed to social media. However when your customers are spread across a range of backgrounds and ages, it is possible to consider an approach that includes multiple distribution channels.
When using marketing to expand the practice of your doctor, it’s a good idea to make posts on diverse social platforms. You can also mail out newsletters via email or follow-ups to patients and optimize your site’s content to be search-friendly. Be sure to focus on the things that set your practice from other practices such as the flexible hours you offer or your personalized treatments, and then highlight those things on your marketing.
Other innovative ideas include partnering with local businesses to advertise new patient offers, taking part in community events as well as investing money in targeted marketing.
The most effective marketing method is the one that you can implement into your particular situation. If certain strategies don’t work out, don’t be scared to test new strategies or redouble your efforts on the one that is most effective.
4. Extend your options
Beyond providing top-quality service to patients, the products that you provide are the best methods to differentiate yourself from your competitors and assist to grow the medical practices you run.
Think about what other product or service that you could offer. Perhaps there’s a brand new procedure that people are seeking out or a certain technology that could enhance your treatment options. Dental practices are now offering botox to treat jaw pain, for instance, and physical therapy clinics provide treatment for carpal tunnel pain and other joint pains.
It can be costly to buy brand new technology or fund staff training to learn about new technologies and treatment options. But expanding your options could bring dividends in the coming years. Offering patients a variety of service and treatment options will make it easier to earn their trust and generate more revenue and draw in new customers.
5. Expand a medical practice by establishing an referral network
One of the most effective ways to expand your medical practice is to establish a solid referral network. In order to do this you will need to have satisfied and happy patients who comment on how good you provide services. In order to have happy customers, you must enhance the experience of your patients.
Begin by asking your patients to learn what they like regarding their treatments and what they may be not getting. The feedback of patients is vital as it helps you identify areas in need of improvement and to continue investing in the things that work.
Make sure that the whole experience — from checking-in to the billing process — simple and enjoyable for your patients. A great experience often boils down to the smallest of details including greeting patients as they arrive, reducing waiting times, following up after appointments and reminding patients about appointments and billing.
While you are working to improve your treatment as well as customer care, you should take benefit of your existing clients and their praise for your clinic. Request patients to leave online reviews or write a testimonials that you can publish in your online presence.
Peer reviews are a powerful tool. According to a study in 2019 by PatientPop that, more than 70% respondents believe that a good online reputation to be crucial when selecting a health care service. Negative reviews are beneficial if you take the time to take action. If a business is able to respond to an adverse review the satisfaction rate for patients almost doubles, resulting in an increase of 100%, according to the study.
Referral programs are a excellent way to encourage individuals to help spread the word about and aid in organic growth of an established medical practice. Patients who have already been treated and convince someone to enroll for an initial appointment may be eligible for an offer card or discounts on their next appointment or treatment.
The process of growing the medical practice might appear intimidating, but it’s actually doable. To expand your business in the field of medicine, you’ll need be investing in number of areas like the care of patients and marketing, involvement in the community, and even hiring. Be aware, however that growth doesn’t have to be linear. If certain strategies don’t work, keep experimenting.