Search Engine Optimization – 3 Biggest Mistakes to Avoid
One of the most common and costly mistakes that new website owners make is picking the wrong search engine optimization keyword. If you have made a single mistake while choosing a key phrase for your site, the consequences can be devastating. There are many more mistakes that new marketers frequently commit, but these two are some of the most deadly. So, what are the top mistakes to avoid in search engine optimization?
The first and most obvious is using the same phrase repeatedly on your website. Yes, that’s right. If you have picked out your keywords carefully, you might have picked a phrase that has already been used a lot. Why not try something unique? Or even pick a phrase that nobody else is using in search engine marketing?
But how do you know what keywords will be effective for your site? There is no sure method to predicting keywords that will be effective, but there are a few tried and true methods that can be helpful. For example, if you are in the business selling puppies, you might want to use “puppy names” as your main keywords, but you should also use phrases like “puppy breed,” “puppy names,” or “puppies for sale.” These phrases will be more targeted and will be easier to find.
Another common mistake is to make your website’s meta description inaccurate or misspelled. Sometimes, search engine optimization mistakes like this can slip past the first page of search results. What does this mean for you? It means that your potential customers will see your site, but they won’t see your keywords, titles, or meta description. You will lose potential clients!
Another common search engine optimization error is using keyword rich phrases without ensuring that the keywords are relevant to what the page is about. For example, if you were selling dog collars, you would want to use the phrase, “pet collars,” but if your page was about dog training, you would want to use something like, “training collars.” This is because when people do a search for dog collars, they usually don’t care how specific the phrase is, so long as it is descriptive enough to bring up the site.
Many people make the mistake of over-stuffing keywords on their pages. This is just not natural search engine optimization. Instead of stuffing your site with keywords, try to utilize your keywords in the most natural way possible. For example, if you sell dog collars, try using a phrase like, “dog collars,” and never include the word “sold” in the phrase.
Some marketers make the mistake of including all of their website’s keywords in the body text of the site. While this may seem like a good idea at first, it actually hurts the site. Search engines will generally not read “content” such as this. Rather, they are more interested in what is displayed above the site, and where the anchor texts come from. So, by including all keywords in the site’s content, the keywords are not displayed as anchor texts, but as regular text.
Hopefully by now you know that search engine optimization is a critical part of getting your site to rank well in the search engines. If you take the above tips into account, you should be able to greatly increase your chances of success. Make sure to check your website often to ensure that it is optimized properly for the search terms you intend to target.
Another common error is broken links. One of the main reasons that sites fail to rank well is because they have links that are either out of date or out of working. It is important to make sure that any links you have on your site are working. If they are not, then it is best to move on to a different site. It is also important to make sure that you periodically test all links, to make sure that they are all still working.
The last major error is content duplication. This is perhaps the most common mistake, as most people do not put enough emphasis on producing quality content. If your site contains the same information as another company, it is vitally important to make sure that each page of your site has its own unique title, heading, and meta description. Unique content ensures that your site will be unique in the eyes of the search engines and will ensure visitors will visit your site instead of one of thousands of other sites.
No matter what mistakes to avoid search engine optimization is, if you want your site to succeed online, you need to do your best to keep it unique. Producing unique content is always the best way to ensure your site will be well positioned within the search results. Always be looking for new ways to increase your traffic. When you already have a large base of regular visitors, you can fine tune your site for better performance. This can significantly boost your sales and help you maintain your customers.