Mistakes are a fact of life, they are inevitable. And when you are doing search engine optimization, there are too many of them. However, the number one mistake newbies make is not doing enough keyword research. The second biggest mistake is overstuffing your content with keywords and key phrases.
Keyword research is a critical part of the game, but it is not something that you should be spending a lot of time on. It is okay to spend time on it, but you do not need to devote hours upon hours. You can get by with ten to fifteen minutes per day. The rest of your time can be used for other things, such as building links, writing fresh articles, and so on.
One of the most common mistakes made by beginners is keyword stuffing. In short, this involves filling your website with keywords. However, if you do this to the point where your site is just a list of keywords or worse, it sounds like a robot, your visitors will quickly leave. This will ultimately have a devastating effect on your site’s rankings.
Overstuffing keywords is also extremely detrimental to search engine rankings. Because Google works so well and can determine ranking solely off of a few factors, a website with a ton of keywords is a surefire way to get kicked out of the search engine ranks. And this is exactly what newbie marketers try to do. They do not want to lose the traffic that comes to their site, so they load up every popular search engine keyword with lots of advertising and sales hinging on it.
While these mistakes to avoid search engine optimization are not fatal to your website’s success, they can be very detrimental. It is imperative that you understand what these mistakes are. If you are a beginner in internet marketing, you should spend a lot of time reading as many tutorials as possible. These tutorials will teach you how to avoid these mistakes.
One of the most important things that you need to avoid doing is using keywords over. This can be seen as spamming. The search engines do not like websites with repetitive keywords, as they look repetitive and they do not contribute to the theme of the website. To avoid this, limit your use of keywords in your content. Make sure that your keywords relate to the topic of your site.
Another mistake that you want to be careful with when you are attempting search engine optimization is misspellings. When you are trying to optimize your site for search engines, you need to make sure that you capitalize all of the letters in the word. This means that you should capitalize all of the words, even words that sound the same. You want to keep your keywords short and sweet. Too long can cause you to lose the focus of your site.
One of the most overlooked search engine optimization mistakes is using graphics too much. Graphics can sometimes help you get noticed, but too many graphics can rob your site of any real appeal. A good rule of thumb is that you should not use more than one-fourth of your webpage’s height for any graphic. This rule of thumb will ensure that you do not draw unwanted attention to yourself or your site. Learning how to avoid these common mistakes is vital to having a successful website.
One of the easiest things that people make when they are optimizing a site for search engines is that they make sure that the site looks professional. Making sure that a page looks well designed, can help a person to get a lot of hits. It is important to have a domain name that represents your business well. If you are able to pick a domain name that fits your business well, then you will also have an easier time remembering it when customers are typing the words into a search engine.
The biggest error that you want to avoid when trying to do search engine optimization is using duplicate content. The idea behind search engine optimization is to make sure that a site ranks high in the overall results list. If the user types in the name of your site, but then comes across a page that has the exact same name, their first search will come up with no results at all. The best thing that you can do for search engine optimization is to make sure that all of the pages on your site are unique to each other. Every page should be describing the same topic. This will ensure that users will be able to quickly find what they are looking for.
Also, make sure that you are testing all of your pages. Each page should be getting enough traffic that you can see whether or not it is getting enough attention to stay above the competition. If a page is not doing as well as it should be, then you should make sure that you are performing some type of re-haul on the page. You want to make sure that it is getting more visitors and that it is performing better than ever before.