Search engine optimization is the way to go if you want to get visitors to your website. If you don’t know what it is then you might be deluding yourself as there are a number of mistakes that you can make to kill your traffic fast. These mistakes are often made when people use search engines such as Google to find their websites. By understanding what these mistakes are, you can avoid them and increase your search engine ranking which will help your bottom line.
One of the biggest mistakes that many people make with their websites is linking their site to other sites. The link will just bring up your site in the search engine results instead of the site that you want to rank higher. Search engines will label these links as duplicate content, which means they will devalue your site. Linking to other sites is vital for your page ranking but you need to make sure you know how to do it right.
Another mistake to avoid with search engine optimization is using invalid content on your site. This means using phrases, keywords or combinations of words that are not related to your site. They will not bring you any traffic, so you should not waste your time with this. This is one of the major reasons people have a hard time getting ranked. If you cannot provide content on your site that is useful to the visitor, you will not be able to rank high in the search engines.
Another of the big mistakes to avoid is linking to the wrong site to your own site. You don’t want to link to a site that has nothing to do with your own site. By doing this you are hurting your own ranking and can actually hurt your visitors. Linking the right sites to your site will increase your search engine rankings and your visitors will enjoy your site more when they see that the site they are linking to belong to you and not some shady company. So it is always smart to build links from trustworthy sites.
A third mistake is linking to the wrong website to your site. Even though you may have a perfectly optimized site with no flaws but people are still linking to sites that have no relevancy. If you don’t want to get blacklisted by search engines then you have to make sure the site you are linking to has a good amount of relevant content on it. The last thing you want to do is end up getting banned because of some silly mistake.
The fourth and final biggest mistake to avoid when it comes to search engine optimization is to not leave comments on other sites. Leaving comments on other people’s blogs, articles, forums and news letters will help you build valuable back links to your own site. Google loves to see comments from people who are helpful and adding value to other people’s blogs and forums. Search engines love to see relevant comments from real people.
When it comes to mistakes to avoid in search engine optimization, there are quite a few. They include things like link wheel flailing, keyword stuffing and spamming the system. All of these things result in you being banned from the search engines and will most likely drive your site visitors away. These mistakes will hurt your business and website’s ranking on the pages. As long as you don’t commit the above-mentioned mistakes you should be fine.
Now that you understand the importance of making sure you don’t make any of the mistakes to avoid when it comes to search engine optimization. Take a look at your site today. See how well it is optimized for keywords. You will be amazed at how much better your site will perform.