Selecting the Best Metrics For Your Business
Website metrics are various numbers and measurements created on a website so as to better monitor its performance online. Traffic statistics are always a good indicator of success for an online business. If you see a sudden surge in website traffic just after some fresh content is posted, chances are you could benefit from having more fresh content like that. It would also be wise to have a page with a higher number of hits every day.
There are also website metrics available for tracking the visitors to a particular website. This can help make sure that the improvements on the website design and contents are implemented in accordance with what the visitors are actually looking for. Website metrics may include things such as the number of unique visits, the number of page views, hit counting and even the time duration the visitors spent on the site. All of these are important to know since they provide valuable information regarding how successful a website is.
The first thing that we would usually see in website metrics is the page view and bounce rate. The page view and bounce rate will tell us how many people visit a specific page and how many people browse the site but never go past it. A high conversion rate would indicate that many people visit the site and ultimately make a purchase or at least look at the other products available. A low bounce rate suggests that there are many people who got bored very soon after they initially visited the site and made no interest at all in what is offered on the website.
Another one of the website metrics we would usually see is the number of pages per session. Pages per session tells us the number of pages that were viewed and read during a single browsing session. A lower number of pages per session indicates that many people browse the site and only a few people actually make a purchase or look at the other resources. A higher number of pages per session indicates that the site gets more traffic, which means more opportunities for making sales.
Landing pages are another component of analytics that tells us how many people actually click on the links on the landing pages. The main reason why people come to the landing pages is to find what they were looking for. In this sense, if they find what they were looking for right away, they will most likely make a buy or at least look around. We can conclude that the metrics for landing pages are very important because this is the website that brings them to the website so they will most likely spend money on whatever it is that they are looking for. This is exactly the type of statistics we want to have if we are serious about making a profit online.
Conversions are both part of the analytics process. Conversions are the actual number of visitors who have gone through the site, while conversions are the number of visitors who bought something from the site after navigating through it. Both measurements are integral to the business and need to be recorded in order for us to determine whether the site is achieving its goal and increasing its value per visit. There are many different metrics for conversions, which include the conversion rate, average time on page, hit rate, bounce rate, and many other factors.
Another important metric that should be included in the mix of website metrics is the search engine metrics. Search engine traffic is one of the biggest components of the entire website and increasing the value per visit is crucial to competing against the other businesses online. In order to get a decent idea of how people are finding your website, you have to include search engine optimization metrics in your overall metrics package. There are also some search engine marketing metrics that focus on certain keywords and key phrases, which can also help you improve your conversions. These two types of metrics will significantly impact the success of your website.
Finally, you need to select the best metrics that focus on your customers. After all, visitors come and go and you want to know which of these is converting and earning you the most money. You have to select an indicator that offers information on which keywords and key phrases your visitors are hitting your site with the most. This will give you an idea of where you should focus your efforts and what content on your site needs to be improved. These are just some of the fundamental things that should go into the selection of a website metrics system.