SEO stands for Search Engine Optimization. SEO is a complicated process but not overly challenging one. In fact, it’s quite simple once you get used to it. SEO is basically the art of enhancing the quality and volume of site visitors to a website or even a particular web page by search engines. SEO targets free traffic rather than paid or direct traffic.
There are many factors that play a part in the Google ranking algorithm. Google wants web pages to be indexed by the most reliable search engine, which Google calls Googlebot. Google uses special algorithms for determining which Google pages are most relevant to your site. The Google ranking factors then determine which Google page is ranked higher on Google results page. So, in order to get to the top of Google results page you must have optimized your web pages properly and effectively.
There are many ways in which you can enhance your site’s rankings. SEO can help you get indexed faster by increasing your inbound links and internal links from other relevant websites. In addition, you can improve Google PageRank (PR) by taking advantage of the proper keywords. Keyword usage is another factor that helps Google ranks websites higher on their SERPs.
If you want to achieve the desired Google ranking for your website, then you need to focus on these four major factors: proper domain name registration, on-page optimization, content optimization, and backlinks. The first two SEO factors are an important part of SEO, as they determine the ranking. On-page optimization deals with the HTML coding of your web pages. This includes meta tags, title tags, keyword density, and coding standards. Content optimization revolves around generating original, useful content for your website so that Google recognizes it as legitimate.
The third aspect is equally important as the first – internal links. These internal links are a great way to boost your Google ranking. The better your internal link structure is, the more Google will take you into its index. This SEO tool like ahrefs site explorer will show you how to build internal links. You will also find that this is one of the easiest ways to improve your page ranking on the Google search engine.
Google also wants you to post relevant content to its index. This is another aspect of SEO. The higher the PR of your website, the more likely it is that the search results for particular keywords or search terms will show your website in the first page or listings for that particular keyword/phrase. To do well on google, you need to post unique, relevant content that is well written and compelling enough to draw visitors to your website.
Finally, you need backlinks pointing to your website. Backlinks are like votes for your web pages. If many other websites to find your web pages valuable, they will post your links on their websites as part of a backlink campaign. Search engines give a lot of importance to link popularity. It is therefore essential that you create as many backlinks pointing to your web pages as possible.
These are just three of the most important aspects of SEO. However, there are many more. The trick to success when it comes to SEO is finding out the actual tool that Google uses when calculating the search intent index and understanding what these factors mean for you. The beauty of having a SEO company like ahrefs site explorer at your disposal is that you can input whatever you want into the tool and see immediately whether it matches the information that Google returns.