When it comes to building your brand, you need to invest in building your construction marketing. It is a key part of building your brand, so don’t leave it until the last minute. There is a fine line between investing in the right advertising and spending more on advertising than you need to. Here are 12 construction marketing tips to build your brand and outsell your competitors.
Number one: Your primary phone number needs to be tied directly into your business name, whether you’re posting an ad on a popular search engine, a billboard in the street, or an online ad at the local grocery store. You can’t afford to have a company that’s not linked to its own phone number. If you have a business with an office in the country, it will save you money to have a toll free number that can be called by your clients when they need assistance with your company.
Number two: Your website has to have a great picture. Your website has to look appealing enough for people to want to click through and visit you in person. If you use graphics, make sure they are compelling. The images you have on your website should represent you and what you offer. Don’t use images of your competitors, as this will alienate them and keep them from visiting.
Number Three: Video. Don’t forget about video. Your construction sites need to be visually stimulating and entertaining, especially if you have a lot of people who will be visiting your site. You can include a few brief clips of your company in your videos, as well as an overview of your business to show your customers.
Number four: Social networking. Building social networks is vital to your success. Having your company’s profile in various social media sites, such as Facebook, Twitter, and MySpace, will help you grow your business as people become more interested in seeing what you do. If your site is well-designed and updated, they will stay coming back often to see what you are up to.
Number Five: A mailing list. Building a mailing list is imperative for building your brand. You want to build relationships with your customers, so it is important to give them something that they can use and that will allow them to contact you when necessary. Even though this may seem like an unnecessary expense, you won’t want to be without your mailing list, because the list will provide you with leads.
Number Six: A website. It is also essential to have a website for your business, because it helps establish your presence in the community. In addition, it gives you a place to post photos of your employees, products, and services. It is also a way to communicate with potential customers, allowing you to build a rapport with them. Make sure your website looks professional and easy to navigate, as this will help keep your customer base growing.
Number Seven: Use a website to attract traffic. Build your website as the focal point of your construction marketing campaign. If you’re going to have a strong website, make sure that it has compelling content, includes interesting graphics, and provides valuable information for your potential customers.
Number Eight: Make it easy for customers to contact you. The best way to reach out to your potential customers is through email. You want to include your company name, phone number, and email address, so customers can easily send a message. Even though this is a cost, this is an inexpensive way to build a loyal customer base.
Number Nine: Create an online community. You can create a forum for your customers to share their thoughts and ideas about your company and your products or services. This is a great way for customers to tell other people about your company. Once they feel comfortable enough to ask you questions, they will want to join your online community, which is another way to increase sales and keep your customers coming back.
Number Ten: Include a newsletter in your online marketing strategy. Keep your readers updated with the latest news about your company. Keep the newsletters informative, interesting, and timely, as your readers will appreciate this.