What is Guest Posting? Guest posting is when you post and write an article for your website or blog, then receive others to post the content on their sites. While guest posting has many advantages (see here), the goal is to increase traffic to your website. This is achieved by improving the ranking of your search engine pages.
You can also use guest blogging to build your authority in a particular keyword or niche. For example, if you have a blog that focuses on dog training, then you might want to post or guest blog on blogs that are related to dog training. Your twitter feed is also a great place to announce guest posts. Your followers will see your tweets and may click through to your blog posts.
Guest blogging helps you build relationships with your target audience. You can connect easily with others in your industry who share common views, goals, and interests. It is also a great way to attract new content marketing readers to your website and keep them engaged. Once you have your audience engaged, content marketing becomes easier as you build trust and offer useful information to those in your target audience.
How do you learn the skill of guest blogging? One of the best ways is to read other successful blogs. Search for relevant blogs in your industry and follow the advice. If you don’t want to spend the time doing this, consider hiring a ghostwriter to provide SEO-rich articles and blog posts for you. An experienced SEO writer can help you achieve higher rankings in Google, MSN, Yahoo, Bing, and other search engines.
What do you gain from guest blogging? First, you have the opportunity to build relationships with other blogs. If you are new to SEO or haven’t written much on the subject, guest blogging gives you a chance to give others advice and tips. If you have written a few books on the topic, you can share what you know about SEO and how to better market it to readers. Perhaps a few established bloggers want to learn more about SEO. By collaborating with guest bloggers, you increase their visibility and influence.
Second, guest blogging is a simple way to boost your site’s rankings. Search engines value quality content and will reward you with higher placements. If you create high quality content for your readers, they will return for more. If your readers like what they find, they will likely tell others about you and your blog. A great guest blog post can lead to many opportunities to increase your site’s rankings.
Third, guest blogging helps build your reputation and credibility. As you work on improving your SEO strategies, you may be able to contribute new ideas and approaches to SEO. By creating fresh content with guest bloggers, you help your reputation grows and your readers trust that you can contribute new insights.
Whether you are looking to promote your business or provide another point of view, guest posting is a great way to get your ideas into the blog world. As long as you are careful about guest blogging and pitching only to people who are likely to be interested in your niche, you will increase the odds that your guest post will be well-received. The guest blog post also serves as a good place to introduce a pitch for your own site, so be sure you have a good pitch before you accept the invitation. Guest posts also show the search engine spiders that you are active in your niche, which helps increase your search engine rankings.