For those new to the world of online law practice, “lawyer SEO” may come as a brand new term. It means search engine optimization (SEO) for lawyers. Search engines like Google use keywords to find results and, through the process of keyword analysis, they determine what “matches” a given set of keywords and ranks them highly in search engine results. A lawyer’s website is then placed higher or lower based on which keywords they are ranked for.
Lawyer SEO is passion for lawyers. Providing free content, client referrals, and generating organic traffic for lawyers is what many love to do best. When ask why they choose us, those are usually their most frequent answers: Passion. Expertise. Free content.
The first step to take to effectively market your law firm online legally, is to define your practice area. An easy way to do this is to ask how many clients you currently serve and also, how many people you expect to serve in the next year. The more information you gather regarding your practice area, the better able you will be to define your lawyer SEO. You can also go online to legal marketing websites and business pages to get a feel for how they rank for keywords within your field of expertise and your geographic location.
Next, you need to ask yourself how you plan to implement the marketing strategies. This could include pay per click advertising, pay per play advertising, article marketing, or any combination thereof. All of these tactics will require financing, either from your law firm or from outside sources, but some will be more successful than others. Some marketing strategies might include direct mail, coupons for future services, or networking events where clients can meet other lawyers.
The third step to consider is your lawyer SEO. The goal of SEO is to make certain that the content on your websites is relevant to the search engines and is therefore ranked higher. The most important factor is relevancy. Lawyers who cannot relate their services to the search engines will not receive many clients. For example, if a person is looking for a lawyer who specializes in vehicular accidents, then a lawyer specializing in personal injuries would not likely receive many clients.
To implement an SEO strategy for lawyer SEO, you will need to create content that is directly related to the legal question you are answering. This content should be written in a way that it can be located by the search engine. In addition, it should contain keywords that help to increase the number of potential clients who find the website by searching the internet. This can be done through a variety of ways including, submitting your website to all of the major search engines, creating a link to it at the bottom of each of your articles and using other methods to place it in directories and on web indexes.
Another tip to consider is to build a presence on social networking sites such as Facebook and Twitter. Many lawyers choose to leave their contact information on these sites, which can be discovered by others. With this form of online advertising, those interested in lawyer SEO are able to not only connect with you but also potentially become your clients. While the initial cost may seem high, generating organic traffic to a lawyer’s website via social networking is much less expensive than a traditional advertising method like newspaper advertisements.
In conclusion, when considering hiring a lawyer, SEO should not be overlooked. Search engines are designed to locate and rank online legal marketing content. If a lawyer’s website is not ranked high enough, the site will be excluded from the search results. Therefore, it is important for lawyers to consider SEO as an important part of their online legal marketing strategy. A lawyer with a strong reputation and an online web marketing strategy that incorporate SEO will attract more clients.