New home builder marketing strategies are challenging to come by, and maybe you might even be having a tough time putting together an effective, cohesive strategy that lets you reach your target demographic without just spending a small fortune. Digital marketing is definitely the way to go. You don’t have to pay a lot of money for advertising when there are so many inexpensive and free options available to you. If you want to know more, but prefer to talk to you one-on-one, you could always visit a home builder’s website. While it’s not ideal, there’s a lot you can do with a builder’s website to promote your own home builder business.
Building a home builder website is not just about putting up some content, creating a layout, and calling it a day. You need to do more with your first impressions, and one of the best home builder marketing strategies you could use is to make sure you’re active on social media networks. Social media sites like Facebook, Twitter, YouTube and MySpace are great places to interact with your prospects, get your name out there and gain leads at the same time. Here’s how you’ll do that:
Build link popularity. Review sites like Yelp and Google Places are great places to find home builders in your area through the links you’ll leave in your reviews. These review sites are places like the ones you would check out on Google before deciding on a new business. Take a few minutes to write up a few quick review notes about the services you’re looking for. Then you can leave a link to your home builder marketing page on these review sites. Every time someone uses your link in a search query, or performs a click-through to your website, you’ll gain one back for your SEO efforts.
Social media. There are dozens of social media websites available to you and your home builders. Use all of them, as well as some of the more popular ones like Twitter, Facebook and Google+ to promote your home builder marketing. If your SEO strategy utilizes search engine optimization techniques to drive traffic to your website, you’ll want to build a profile within these sites that include links to your website. Be sure to keep your social media profiles updated with informative posts about building and other home improvement topics.
Keep your prospect up to date. If you work with a real estate agent, this one doesn’t apply to you. However, if you’re working directly with home builders, prospects may be less likely to know about certain developments. Offer them updates and post any special deals or freebies you may have on your builder web sites and on your sales agent websites.
Build a relationship. You might consider getting some new home leads by offering them a free newsletter on your home builder web site or in their office. You can also create a Facebook fan page and invite friends who’ve built their own homes to connect with you. Ask your prospects to “Like” your page and add you as a friend. Both methods create a list of people who can help you market your new home.
Build credibility. A good builder has built a network of other home buyers, so you should as well. Approach your leads with respect. Treat them as important as potential customers. Work on getting to know your prospects, listening to what they tell you, then carefully planning and developing a unique home buying marketing plan to benefit them.
Many home builders choose to use digital marketing services to boost their business. These services can take the burden off your shoulders, letting you focus on the strategies you know will work best for your particular market. With the right tools, it’s possible to easily market your website, build a relationship with your prospects, and then carefully market to them until they’re ready to buy. You should be sure to include all of these strategies in your marketing plan. Remember that your website is the first step, so don’t neglect to make it effective!