Understanding The 4 Main Components Of Marketing That Will Make Or Break A Business

Marketing refers to various acts that a business undertakes to advertise the sale or purchase of a particular product, service, or even good. Marketing is a very broad term and includes many aspects of an organization’s advertising including design, development, public relations, advertising, sales, and other relevant personnel. This also includes the many different types of internet marketing such as search engine optimization. A lawyer specializing in marketing is an excellent source for any legal needs that one may have.


The aim of marketing is to advertise the right products at the right time. This is achieved through the supply chain and customer experience marketing activity. There are four steps involved in marketing. These include identifying a market, developing a strategy, implementing the strategy, and monitoring and measuring the results.

Marketing has been defined by Merriam Webster’s dictionary as the art or science of promoting or making known of a product or service. This definition does not however encompass all of the aspects of marketing. It does however provide a framework for the various aspects of marketing. Marketing is the process of creating and conveying information to potential customers in order to bring about increased sales. In order to implement a marketing strategy, there are 4 Ps that a business should follow.

Keyword Marketing. Keywords refer to the words or terms that consumers will use in order to search for a particular item. When creating content, marketers should be particular about the keywords that they choose and use often. One way to keep your keywords competitive is to use them in the titles of your website articles and press releases. In addition, keyword marketing refers to the practice of using SEO in order to increase the popularity and ranking of a site.

Branding. The branding of a business helps to create a favorable image of that business to potential consumers. Branding includes the use of colors, logos, and fonts used in marketing campaigns.

Market Research. Studies have shown that a market research study can dramatically boost sales. Market research allows businesses to gain an understanding of what the purchasing needs of their customer are. This enables companies to develop new products and services that satisfy those needs. This practice also allows a business to understand what potential consumers are looking for. For example, if a market research study reveals that most people want to purchase a car with a low price, a business can develop a new product that meets these needs at a low price.

Exchanging Offering and Receiving Programs. In order to boost sales and develop brand awareness, companies need to engage in influencer marketing. An Influencer marketing program involves exchanging gifts between organizations in order to boost sales. Businesses can exchange offerings such as pens, t-shirts, hats, and other promotional items in order to receive the support of other companies with which they do business.

Consumer Marketing. One of the most important components of marketing is communicating with customers. The goal of marketing is to reach out to potential consumers to create long-term relationships that will reap benefits for years to come. For this reason, many marketing experts advise that a business develop a comprehensive marketing plan that considers all aspects of marketing. Marketing experts recommend that marketers think about how their marketing strategy will reach out to new consumers, identify their demographic, and examine any target markets that may be considered by the company. Doing these things can strengthen a company’s overall marketing efforts.

Social Media Marketing. Social media is taking the marketing concept global and allowing companies to connect with their consumers directly through social media channels such as Facebook, Twitter, and LinkedIn. A powerful social media strategy is one that takes into account the audience, the target demographic, and theme of a particular brand. By doing so, a brand can use the power of its social media to enhance its overall marketing strategy.

Affiliate Marketing. Affiliate marketing strategies help a company attract new consumers and expand its target market. In order to become successful, a marketing strategy should first identify the target market. After which, a company can start to look for potential affiliates who can help boost its products or services. For instance, a marketing strategy may look into offering free samples of a product or service to attract consumers in a particular geographical location.

Market Research. Companies that wish to succeed in marketing activities must undertake market research before any promotional activity can be launched. Market research can be done through surveys, focus groups, and interviews. It also involves examining the product or service that a brand wishes to offer to find out what consumers need and want. Through market research, companies are able to determine the appropriate promotional approach that will draw the right customers and drive up its overall profitability.