One of the most important things when it comes to running an online business is your website branding. Your branding is what identifies your business from all the rest out there. It sets you apart from everyone else. Your website must have an identity that customers and potential customers can relate to. And it must be done right.
Well, here’s where you begin, because, in today’s article, you’re going to learn about the 7 killer website branding tips that will really help you get epic with your branding. And by epic, I mean your branding. So here’s the first one: Colors. If you’re like most businesses, the color of your website branding will be the same as your logo, or at the very least, very close. Keep in mind that your branding should be able to pop up in a natural and casual way even if it’s using a color that’s drastically different from the background color of your website.
Next on the list is typography. Typography is crucial in creating an easy-to-read typeface. If your website looks like it was made by children who didn’t know any better, it just isn’t going to cut it. Have fun with your typography, but keep it clean and basic. Don’t overdo it. Your goal with your website branding is to have simple, readable typeface, just like your brand colors.
The third and final tip is visuals. Visuals need to match your brand colors, but they also need to be able to stand alone and increase brand visibility. So don’t overdo your visuals. Instead, try to find new ways to incorporate them into your current design. For example, instead of having a picture of your company logo, try to get a photo of your brand new headquarters or an old photo of one of your clients. Photos can communicate more than a simple logo can, because they’re more about human interaction than an icon.
The fourth tip for website branding involves the actual design itself. Your website branding should match your brand colors, but it should also enhance your personality as well. After all, you want your website branding to encourage customers to contact you and talk to you, not turn you into a robot. The visual elements of your website design need to communicate more than just brand colors and logos, but they also need to stand out and make a statement. That statement needs to be positive, so make sure that your fonts, colors, and imagery to reinforce that positive message.
One important thing to remember when it comes to website branding is that visual elements don’t need to be overly dramatic or confusing. In fact, that might be the best thing to do. Go with subtlety instead of over-the-top designs and textures. You don’t have to go all out on colors or graphics; subtlety and simplicity are a much better option for branding that doesn’t really require a lot of visual elements to communicate its personality. If your brand identity is about producing quality goods and providing great service, then you’ll want to make sure that your visual elements complement that.
Finally, your website branding should be consistent throughout. For example, if you have two logos that look almost the same, try to switch around the colors a bit – a light green with white letters for your home business identity, or a light blue with a white background for your auto service center identity. Even if your brand identity is all over the place, you need to always maintain consistency. All it would take for you to jeopardize your brand identity and credibility would be to use an image that looks the same, say, a light blue logo with a light green background. This mistake would lose you customers and perhaps even cause you to lose some of your customers.
In the final analysis, website branding is all about branding yourself and your web design. If you want to be successful at branding yourself and your web design, then you must keep in mind what it is you’re trying to accomplish with your branding efforts. Are you looking to generate more traffic so that you can convert leads into customers? Are you hoping to generate new leads that will eventually turn into repeat customers? If you’re not sure what your brand identity is or what you need to do to make it successful, then you need to work on all aspects of your branding strategy.