Website usability is a broad set of aims of the presentation and usability of information within a site and a lack of confusion and ambiguity of options and data in a clear and understandable manner. A poorly designed site can result in lost sales and revenue which are not the website owners fault; in addition a poorly designed site can lead to customer dissatisfaction.
Many web designers spend hours designing the perfect website but often forget about usability, something that can be easily fixed. A website can become confusing at times. Sometimes the website has to be optimized and sometimes the website needs to be cleaned up and re-designed. A good website has a clear navigation structure that makes it easy to understand the information that is being presented on the website and provides easy access to all of the site’s features.
To have a website that is usable and user friendly the website needs to be well designed and made accessible to the users, in other words it has to be search engine friendly. To achieve a higher ranking in search engines is very important because the more popular a website is the more likely customers are to visit it.
Web users often visit websites just to find out what they can do with their lives and how it can improve their lives. It is important that they get the information that they want and that they are able to find what they are looking for when they need it, this means that they should be able to easily find what they need on the website. However it is often the case that people tend to navigate from one page to another so finding the information that they are looking for can be hard or even impossible to do.
One area where website design and usability are very important is when a website is trying to sell a product or service. If a website is selling something and it is difficult for the customer to find what they want to buy then it will cost them more money to visit the website in the first place. So to make sure that a website does not lose money because of poor website usability it is a good idea to make sure that the website is easy to use.
One important aspect of website design and usability is making sure that everything on the website is placed in easy to find places such as a header or footer. If a visitor to the website has to search for something they will have to search for different things, including the header which can be very long and difficult to locate and navigate, this means that visitors will often leave the site without even seeing the information that they need to find.
When a site is used to sell products or services a user has to understand how the website needs to be navigated, this is why it is important to have a clearly laid out navigation structure and ensure that it is easy for the user to find what they are looking for. Some websites also have a search box that allows users to enter text and then the search is made automatically by the website. When using a search engine to search for information it is important to provide relevant search terms, this is very important as there are many search engines on the internet that will give users relevant results and make it easier to find what they are looking for. This type of functionality is essential to making sure that people find what they are looking for quickly and efficiently.
A website needs to be attractive and easy to navigate for people to find information, this includes a clear navigation structure. A website which has a simple layout can often help increase visitors confidence as they can find what they are looking for quickly and effectively without having to worry about the layout of the website.