Why is Web Design Fails?
“Web design is not an art form” is what I would say about websites designed with WordPress. In many cases, “web design” fails to convey the intended meaning to visitors of websites. In many cases, it fails to convey the intended meaning to visitors of websites.
Web design fails in many ways. One major failing is the inability to make a good website that gets traffic. WordPress is famous for its use of plugins, which allow for amazing capabilities in terms of creating website layouts. Unfortunately, these plugins also create problems for website visitors who expect to see a professional website. Visitors to bad websites often don’t understand how WordPress works and so they assume that a bad website is not a professional website.
Another major failing with web design is that websites are not optimized for search engines. Most of the sites developed by non-native developers fail to meet the standards required to be listed in Google, Yahoo, and Bing search results. These non-native developers rely on “sitemaps” and “crawl-optimization”. These methods are not well suited for most search engine requirements. So, when non-native developers submit websites for search engine listing, web design fails because the websites are not found in search engine results.
Even worse, many people believe that a website’s quality will improve based on the amount of social media sharing options that are available. Some designers believe that more social media sharing options will improve visitors’ experience. The reality is that visitors to bad websites have little or no experience with the social media sharing options available on a given website. Poor web design and bad content often lead visitors to poor sharing options on websites. When a visitor comes to a website that does not have any sharing options, it makes it easy for them to leave the website without spending time learning about or experiencing the website.
Another reason why web design fails often is that websites fail to provide a visual brand. A visual brand is critical for the success of a website. Without visual branding, a website cannot be distinguished from similar websites. A visitor can easily recognize that websites that have a visual brand do things differently. If a website fails to provide a visual brand, it becomes easy for visitors to mistake websites for similar websites. When a visitor comes to a website that has a visual brand, they are more likely to spend time learning about the site and more likely to purchase something off of the site.
Many websites fail to properly align images. Poorly aligned images result in visitors avoiding websites. Images that are improperly aligned or placed in the wrong place cause many websites to fail to provide proper visual branding. Poorly aligned images make it difficult for visitors to view images on certain areas of the page, such as the top of the page.
Another cause of web design fails is poor usability. Poor usability means that many websites fail to create an enjoyable user experience. Visitors do not like visiting websites that make them feel like they are being forced to do things that they are not comfortable doing. When a website makes visitors feel uncomfortable, it results in fewer visits and more clicks.
Another issue that makes many websites fail to provide a pleasant user experience is not providing a user-friendly website. Most people do not enjoy browsing websites that are difficult to use. Users do not come back to a site if they have a difficult time getting around it. On the Internet, users expect websites to be easy to navigate. When a user does not find their way around a website, they are more likely to avoid returning to that specific website or following up with a friend who may be easier to reach.