Backlink Scoring Factors
A backlink is simply a link coming from another website back to your website. A backlink can be a direct link from another website to your website, or a link through other websites. A backlink can come from a variety of sources including article submissions, blogs, press releases and forum posts. Backlinks are considered an important factor when it comes to search engine optimization (SEO). They help Google and other search engines understand which sites are considered authoritative – meaning they are the only ones permitted to post content about a particular subject.
So, what are backlinks? They’re links from other sites directed at your website. They can come in a variety of forms, but generally you’ll see one or more of the following: anchor text links, one-way links, and one-way links that take you back to the original site. Let’s talk about how backlinks are important to your SEO efforts.
In essence, backlinks are ranking factors that are based primarily on the quality of the links a webmaster has placed on their website. The quality of these links can vary widely. This is why so many marketers are interested in ranking highly for the keywords they’re targeting. Backlinks provide the search engines with one of the best tools available to them in determining a site’s ranking. They work by helping the search engines determine which sites are the most relevant for a particular query.
The process works rather simply: the more of an authority a site has, the better it is at attracting backlinks. In essence, a site is judged on its own merits, not based on how many top links it has collected. Therefore, it’s crucial to engage the services of an experienced SEO firm that understands these concepts. SEO firms know how to identify top linking strategies and use them to help businesses gain their desired ranking.
Many marketers have misconceptions regarding the process of gaining backlinks. Some believe it is easy to manipulate search engines by placing lots of them on a website. The truth is, this isn’t how backlinks work. An article, blog post or video can have just as many links on it as another site. It’s all about where these links are located on the page.
A higher pagerank, or link value, is determined by an SEO company using many different factors. These factors include the number of people who are directed to a specific page, the quality of the content on the page and the site’s page rank. The quality of the site’s content is determined by how relevant the content is to the keyword being searched for. If the content is not relevant, a webmaster doesn’t earn a point for creating the link. This concept is commonly referred to as the nofollow attribute. Google penalizes pages that have nofollow attributes.
An anchor text that has a nofollow attribute is treated like an anchor link. Googlebot will also consider the domain name of the page as part of the pagerank value. If a page has a high pagerank and the domain name is unrelated to any keywords or phrases, the site is considered a poor quality site. The webmaster guidelines state that a page will lose its pagerank if there is “no direct relation” to the keyword being searched. This means that web pages with nofollow links are penalized similarly to directory links.
There are many other factors that influence a webmaster’s ability to manipulate search engine results. These include the type of anchor text used, the page rank of each page and external links from pages with higher page rank. All three of these ranking factors can be influenced by a quality SEO firm, although external links are the most significant factor.