How to Design a Case Study Web Design
If you have a plan for a web site and you are looking at whether you should hire a case study web design firm, ask yourself these questions. First, what is the purpose of the site? Second, is the site’s design meeting or exceeding the needs of its users? Third, can the design be easily modified to better meet user needs?
Most web design firms will offer a complimentary initial meeting in which they will present their creative strategy and discuss the details of the website’s development. During this meeting, you will have an opportunity to review their wireframes. Wireframes are rough designs that show how a web page will look as it appears in the browser. The purpose of this first meeting is to get your thinking aligned with the firm’s vision and goals for the website. Since you are involved throughout the process, this is a good time to ask pointed questions about the wireframes, such as:
What section of the wireframe does the results section go into? (If there is one) Will the results section be used to track usability errors during the entire life cycle of the project or only during the design and creative phases? How does the data set that accompanies the wireframes differ from those presented in the usability report?
How user-friendly is the design? What features does the design use that most users do not use? (Can you use these features? What are the alternatives? Does the design meet the requirements laid out in the usability requirements?)
Is the site’s navigation organized? (Does it contain a search bar, links to other pages, or an outline of the site? What is the relationship between navigation and the site’s purpose?) How user-friendly the design is depends largely on the wireframes.
What will users see as they navigate your site? (Are they presented in a separate browser window, an internal browser, or as a standalone page?) Does the case study accurately represent what users will see when they navigate your site? Most firms tend to present their users with a “list” of pages (and sometimes even an overall view of the site), which can make it difficult for users to understand what they are looking at.
What technical aspects should the case study cover? What do users need to do to reach the end user’s website? Are there additional technical requirements beyond those included in your basic website design? How does the case study compare to the website’s requirements?
When it comes to usability, there is usually a lot more room for error than with a typical website design. Web designers are usually experienced with many different types of web pages and a multitude of formats. A case study might be overly complex or missing important details, whereas a typical website design tends to fall short on usability. The bottom line is: if you want your web case study to be successful, you need to spend some time thinking about what you’re trying to accomplish with your website and then go from there.
What language should the case study to be written in? English is not a universal language, so depending on the target audience, it may not be a good idea to use a particular language. If you are targeting international audiences, however, the language choice is pretty much irrelevant. It is often suggested that you write in a neutral, simple language. This is certainly true in many cases; however, it can also be limiting. For instance, if your case study is about how to use a social media platform, it may not be a good idea to use a British slang due to the audience it is targeted at being overseas.
Does it need to be set in the same location as the website? While you do want to include a little bit of information about your case study in the body, there is no need to do so in the footer. Keep everything on one page so that readers will not be tempted to scroll down to read more about your case study or anything else. In addition, if the footer text is larger, the content will be split up into several smaller paragraphs, increasing the chances that the reader will actually read the entire thing.
Can you make the font larger? When dealing with a highly detailed topic such as a case study, there is a tendency to want to cram as much information as possible into the available space. In order to make sure that your case study has a reasonable amount of content, it is best to keep the font size fairly small.
When creating your case study, you need to keep these tips in mind. Website design firms are experts at utilizing these tips in order to design a website that attracts an audience that will be interested in the information you have to offer. However, even when you hire a professional, your case study is not too far from the thoughts that you already have, so it doesn’t hurt to add a bit of your own personality into the design.