Most of the time, web design fails because of the idea of the website being “white” – that is, the websites are designed in a very simplistic style and color palette. This is most often the case with small or beginner websites that do not make use of very advanced graphic technologies, such as Flash, JavaScript, etc. The idea behind all these technologies is that they are much more complex, and thus, require more programming code for various functions. A beginner website can make use of these technologies, but it is usually recommended that you start off with a professionally designed website from the very beginning.
Some web design fails because of the idea of social media integration. Many websites offer social media sharing options, such as Facebook and Twitter, which allow visitors to share their content with other people on the website. However, social media sharing options should not be the entire focus of your website. For example, if you only have a Facebook page, you should have a Twitter account as well. By doing this, you not only allow your current visitors to share their content with other visitors, but it also allows new visitors to get an understanding of how to interact with others on social media.
Bad website architecture is another contributor to the failure of web design fails. Typically, this occurs when the website is not designed properly. For example, it is not uncommon to find websites that are not properly laid out. They may appear disorganized, with pages and areas that are not neatly aligned. Poor navigation makes it hard for the visitor to move through the site, causing them to abandon their session rather quickly.
Poor visual branding also contributes to web design fails. Visually brandishing websites are almost always different from the competitors. It is common to see websites with a very similar design, color scheme, and theme. The main difference between them is the visual brand that each of these websites has. A good visual brand will make the visitor want to stop and investigate the website further. They should be able to easily associate the website with certain keywords.
Poor usability also contributes to web design fails. Even though many websites look beautiful, they do not function properly. Many visitors use search engines and internet browsers to explore their website. If the search engines and internet browsers are not usable, visitors will not spend any time on the website.
The last contributor to web design fails is poor usability. Poor usability means that visitors are not comfortable navigating the website. In fact, they could easily click away from the website, never to return. If the visitors of your website are not comfortable navigating it, then they will never spend time on the site. They have no interest in exploring it, so there is absolutely no benefit to you as a website owner.
There are many other contributing factors to web design fails. However, if you can eliminate one of these factors, you will be able to increase the overall visitor count. It can be down to simple changes to one of these components. For example, many websites use Flash as their default format. This can often confuse the visitors, so you might like to consider removing Flash from your site completely.
If you want to increase traffic to your site, and improve the web design fails of visitors, you will need to add in SEO to your website. Search Engine Optimization (SEO) increases your rankings in Google and other major search engines. There are many great Sitemaps and Meta tags available online to help you with SEO. Also, using social media sites can help you with this as well. By using these strategies, you will be able to attract more visitors to your websites and improve the functionality and user experience of your websites.