SEO Is All About Digital Marketing

When you first start learning about SEO, you will undoubtedly come across many terms that will confuse and baffle you. Don’t let yourself get into a big mess by trying to understand SEO jargon right off the bat! SEO refers to online search engine optimization, which is the procedure of optimising a site so that it is easy to locate through search engines such as Google. SEO is used by businesses and individuals alike, as this allows them to achieve higher rankings in the search results. This is achieved by using keywords and keyword phrases that are likely to appear in the search results. Using SEO effectively means generating more traffic to your website.


The first thing you need to know about SEO is that it has two parts: title and meta description. The title is what you see in the search results, and the meta description is what appears in the search engine results when someone searches for information that includes the keywords or phrases you have chosen. The title and meta description are not necessarily the same thing – this is why they are called ‘content’ and not ‘tags’.

There are a number of other terms that will be helpful to you in understanding SEO. Internal linking is one such term, as this refers to adding links to other websites within your own website. Link building is an important part of SEO, and it is a critical process that must not be overlooked.

One of the most common ways to optimize SEO is by ensuring that your website is listed in the Google index. Google runs a large number of search engine results for their users, and this is how they determine where their top positions are placed. The majority of Google searches will return more than one million web pages. This means that Google is constantly monitoring the activity of websites and compiling a list of the best websites based on the criteria that each website provides. The website that ends up at the top of Google’s rankings has worked hard and invested a lot of time and energy to increase its search engine results.

Organic optimization relies heavily on natural linking from other websites. If your site is listed in Google’s index, then this is an indication that other webmasters think that your site is worth something. Search engines look at sites in similar ways to how internet users look at sites. For instance, if two sites offer the same products, then there is a greater chance that the product found on one of the sites is more valuable than the one found on the other site.

SEO can also include the use of pay per click advertising. This type of advertising is usually quite competitive and many people do not make much money using this method. However, if you want to be successful with SEO, then you need to understand that this strategy does not work for everyone. You may need to look elsewhere to improve your search engine optimization strategies.

Another important factor to remember about SEO is that keywords should not appear several times on your website. Google and all other search engines work off of certain criteria to determine how to place a keyword. For example, if you have a website about dog training, then you probably want to avoid the phrase “how to train a dog” or “training a dog”. These phrases will only show up a single time on the first page of Google, and the phrase “how to train a dog” will show up thousands of times throughout the rest of the Google search.

The final point to remember about SEO is that it is important to build internal links to your site. If you don’t have many links coming into your site, then Google will take notice that your site doesn’t seem trustworthy. Google and all of the other search engines will not put much value into internal links. However, by building internal links, you will build trust with your audience and you will become more popular in the long run. You can start building your links today by doing digital marketing online, like social bookmarking and article marketing.